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‘Branding Diva’ Karen Post finds true calling as Home Frosting founder Why Karen is a big deal: Karen began her career in visual merchandising working with top luxury retailers and lifestyle fashion labels. She started her first business at age 22, a Houston ad agency named Farb & Post that she led for 20 years. ... View Document
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Sample Brand Strategy - Creativity Included
The essence of branding is telling potential customers who you are and why they should care. The best way to do that is with a compelling story. Discovering a company’s own unique story and voice is the reason I’m in business. I’ve been a storyteller since I wrote my first book in the fifth grade. I believe in giving back ... Read Here
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